After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?
Characteristic
Share of respondents
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Refers to respondents buying in-game items of luxury brands; Expert interviews; BCG estimates
Supplementary notes
The source adds the following information: "Europe includes Italy, France, Germany and UK; RoW includes Japan, South Korea, UAE, KSA, Russia and Brazil."
Citation formats
Purchase of physical items that were bought in online games of luxury brands in 2021
According to a survey conducted in spring 2021, ** percent of respondents from the United States, China, Europe, and other countries stated to have bought physical versions of items that they had bought in virtual online games of luxury brands. By comparison: ** percent did not buy such items, but would be interested in them.
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BCG. (June 17, 2021). After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. "After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?." Chart. June 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. (2021). After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG. "After You Have Been Part of a Virtual Online Game of Luxury Brands and You Have Bought In-game Items, Did You Also Buy The Corresponding Physical Version of The Item?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2021, /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
BCG, After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? ÌÇÐÄÆƽâ°æ, /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/ (last visited August 05, 2026)
After you have been part of a virtual online game of luxury brands and you have bought in-game items, did you also buy the corresponding physical version of the item? [Graph], BCG, June 17, 2021. [Online]. Available: /statistics/1272734/purchase-of-physical-items-that-were-bought-in-online-games-of-luxury-brands/
