2017 to 2024; surveys were conducted in September of the respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online panel
Supplementary notes
Figures reflect the market size for the surveyed age groups between 15 to 64 years. Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
100 Japanese yen equal 0.65 U.S. dollars or 0.6 euros as of November 2024. Values have been rounded. Data prior to 2024 come from previous reporting.
Citation formats
Market size of sports participation in Japan 2017-2024
According to figures from a survey conducted in September 2024, the market size of sports participation in Japan amounted to approximately **** trillion Japanese yen. This was a significant increase compared to the previous years, but still below pre-COVID-19 pandemic values.
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Macromill. (October 30, 2024). Market size of sports participation in Japan from 2017 to 2024 (in trillion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market size of sports participation in Japan from 2017 to 2024 (in trillion Japanese yen)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1272494/japan-market-size-sports-participation/
Macromill. (2024). Market size of sports participation in Japan from 2017 to 2024 (in trillion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1272494/japan-market-size-sports-participation/
Macromill. "Market Size of Sports Participation in Japan from 2017 to 2024 (in Trillion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1272494/japan-market-size-sports-participation/
Macromill, Market size of sports participation in Japan from 2017 to 2024 (in trillion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1272494/japan-market-size-sports-participation/ (last visited July 29, 2026)
Market size of sports participation in Japan from 2017 to 2024 (in trillion Japanese yen) [Graph], Macromill, October 30, 2024. [Online]. Available: /statistics/1272494/japan-market-size-sports-participation/
