2017 to 2024; surveys were conducted in September of the respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online panel
Supplementary notes
Figures reflect the market size of spectating at sports venues for the surveyed age groups between 15 to 64 years. Methodology: Average spectating at sports venues-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of December 2024. Values have been rounded. Data prior to 2024 come from previous reporting.
Citation formats
Market size of spectating at sports venues in Japan 2017-2024
According to a survey conducted in September 2024, the market size of spectating at sports venues in Japan amounted to approximately billion Japanese yen. The figure was still considerably below pre-COVID-19 times.
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Macromill. (October 30, 2024). Market size of spectating at sports venues in Japan from 2017 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1272559/japan-market-size-spectating-sports/
Macromill. "Market size of spectating at sports venues in Japan from 2017 to 2024 (in billion Japanese yen)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1272559/japan-market-size-spectating-sports/
Macromill. (2024). Market size of spectating at sports venues in Japan from 2017 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1272559/japan-market-size-spectating-sports/
Macromill. "Market Size of Spectating at Sports Venues in Japan from 2017 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1272559/japan-market-size-spectating-sports/
Macromill, Market size of spectating at sports venues in Japan from 2017 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1272559/japan-market-size-spectating-sports/ (last visited July 31, 2026)
Market size of spectating at sports venues in Japan from 2017 to 2024 (in billion Japanese yen) [Graph], Macromill, October 30, 2024. [Online]. Available: /statistics/1272559/japan-market-size-spectating-sports/
