2017 to 2024; survey period in September of each respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online survey
Supplementary notes
Figures reflect the market size for the surveyed age groups between 15 to 64 years. Methodology: Average sports-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
100 Japanese yen equal 0.65 U.S. dollars as of December 2025.
Data from prior to 2025 come from previous reports.
Citation formats
Market size of the sports participation industry in Japan 2017-2025, by segment
According to a survey conducted in September 2025 in Japan, the market size of the sports participation industry stood at **** trillion Japanese yen. The largest segment of this industry came from revenue generated by spectating sports at stadiums, which totaled billion Japanese yen.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Macromill. (October 9, 2025). Market size of the sports participation industry in Japan from 2017 to 2025, by segment (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. "Market size of the sports participation industry in Japan from 2017 to 2025, by segment (in billion Japanese yen)." Chart. October 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. (2025). Market size of the sports participation industry in Japan from 2017 to 2025, by segment (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill. "Market Size of The Sports Participation Industry in Japan from 2017 to 2025, by Segment (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2025, /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
Macromill, Market size of the sports participation industry in Japan from 2017 to 2025, by segment (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/ (last visited July 30, 2026)
Market size of the sports participation industry in Japan from 2017 to 2025, by segment (in billion Japanese yen) [Graph], Macromill, October 9, 2025. [Online]. Available: /statistics/1272786/japan-market-size-sports-participation-industry-by-segment/
