According to a survey by , in September 2024, online marketplace like Amazon was the preferred channel for the purchase of cosmetics in India, as indicated by ** percent of respondents. Meanwhile, supermarket was the next preferred channel for buying cosmetics.
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Rakuten Insight. (January 27, 2025). Preferred purchase channel for cosmetics shopping India as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1558225/india-cosmetics-purchase-by-channel/
Rakuten Insight. "Preferred purchase channel for cosmetics shopping India as of September 2024." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1558225/india-cosmetics-purchase-by-channel/
Rakuten Insight. (2025). Preferred purchase channel for cosmetics shopping India as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1558225/india-cosmetics-purchase-by-channel/
Rakuten Insight. "Preferred Purchase Channel for Cosmetics Shopping India as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1558225/india-cosmetics-purchase-by-channel/
Rakuten Insight, Preferred purchase channel for cosmetics shopping India as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558225/india-cosmetics-purchase-by-channel/ (last visited July 25, 2026)
Preferred purchase channel for cosmetics shopping India as of September 2024 [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1558225/india-cosmetics-purchase-by-channel/
