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Share of U.S. consumers who consider various vehicle features important for their next vehicle purchase as of October 2020

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Source

Release date

2021

Region

United States

Survey time period

September through October 2020

Number of respondents

901 respondents

Special properties

consumers of driving age.

Method of interview

Online panel

Supplementary notes

The question read "How important are each of the following features for your next vehicle?" Results include respondents ranking the criteria as somewhat or very important.

Citation formats

Importance of various features for U.S. consumers' next vehicle purchase 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 15, 2021
Blind spot warning was the most popular feature for new vehicle purchases by U.S. consumers. ** percent of respondents identified it as a somewhat important or very important add-on for their next vehicle purchase. Automatic emergency braking ranked second in U.S. consumers' priorities. By contrast, semi-autonomous drive modes were unpopular, with only ** percent of all respondents mentioning the feature as important in their buying process.
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