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What motivates you to pay for a subscription?

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Source

Release date

September 2021

Region

Russia

Survey time period

July 2021

Number of respondents

1,600 respondents*

Age group

16 years and older

Special properties

Internet users with a paid online content subscription

Method of interview

Online survey

Supplementary notes

* Refers to the total number of respondents who were all internet users. The given question was asked only among those with a paid online content subscription.

Citation formats

Reasons for a paid content subscription Russia 2021

Published by
Christy Tila,
Oct 6, 2021
When asked why they paid for an online content subscription, such as for audio and video services, more than ** percent of Russian internet users named unique content, according to a survey from July 2021. Furthermore, the absence of ads encouraged *** out of ten respondents to pay for a subscription.
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* For commercial use only

Basic Account

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Access limited to Free Statistics. Premium Statistics are not included.
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