Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment
Characteristic
Digital & OTT
TV
Print
Others
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The share of advertising revenue from the digital and over-the-top (OTT) market is projected to be ** percent in the financial year 2021. It was forecast that advertising revenue from the digital and OTT sector will surpass that from television in the financial years 2021 and 2022. Digital and OTT media platforms have become popular after the lockdown of cinemas and theatres across the country.
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RBSA Advisors. (July 8, 2021). Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. "Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment ." Chart. July 8, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. (2021). Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors. "Advertising Revenue Distribution of The Media and Entertainment Sector in India from Financial Year 2016 to 2020, with Forecasts up to Financial Year 2022, by Segment ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Jul 2021, /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/
RBSA Advisors, Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/ (last visited July 27, 2026)
Advertising revenue distribution of the media and entertainment sector in India from financial year 2016 to 2020, with forecasts up to financial year 2022, by segment [Graph], RBSA Advisors, July 8, 2021. [Online]. Available: /statistics/1265975/india-media-and-entertainment-ad-revenue-by-segment/