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App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size

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Source

Release date

November 2021

Region

Worldwide

Survey time period

2021

Number of respondents

300+ app developers

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Citation formats

Apple SKAdNetwork adoption rates for global app developers worldwide 2021

Published by
Christy Tila,
Nov 10, 2021
According to a 2021 survey of app developers worldwide, ** percent of respondents from companies with up to ** employees were not using Apple's attribution APIs SKAdNetwork, but planned to do so soon. By comparison, ** percent of app publishers with more than ** employees had already adopted the new privacy changes. Only ** percent of the larger app publishers surveyed were not using them and were not planning to in the future.
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