figures refer to the meetings and conferences components of the MICE industry
Supplementary notes
Figures for 2027 have been calculated based on the domestic and international visitor spending provided by the source on page 23.
The source specifies that data refer to a baseline scenario, assuming that "almost all planned events, that in normal circumstances would have been scheduled in the months between January and May, will not take place. From June onwards there will be a slow but steady recovery in events, with small domestic-orientated events leading the way. The recovery of large internationally-focused events in 2021 will be limited".
Citation formats
Convention industry visitor spending in Europe 2019-2027
In the European convention and event industry, visitor spending dropped from ** billion euros in 2019 to roughly ** billion euros in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Visitor spending is forecast to remain stable at around ** billion euros in 2021 but steadily grow in subsequent years, reaching 100 billion euros by 2027.
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Strategic Alliance of the National Convention Bureaux of Europe. (April 29, 2021). Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1259732/convention-industry-visitor-spending-europe/
Strategic Alliance of the National Convention Bureaux of Europe. "Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027 (in billion euros) ." Chart. April 29, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1259732/convention-industry-visitor-spending-europe/
Strategic Alliance of the National Convention Bureaux of Europe. (2021). Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027 (in billion euros) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1259732/convention-industry-visitor-spending-europe/
Strategic Alliance of the National Convention Bureaux of Europe. "Visitor Spending in The Convention and Event Industry in Europe in 2019 and 2020, with a Forecast until 2027 (in Billion Euros) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2021, /statistics/1259732/convention-industry-visitor-spending-europe/
Strategic Alliance of the National Convention Bureaux of Europe, Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1259732/convention-industry-visitor-spending-europe/ (last visited July 24, 2026)
Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027 (in billion euros) [Graph], Strategic Alliance of the National Convention Bureaux of Europe, April 29, 2021. [Online]. Available: /statistics/1259732/convention-industry-visitor-spending-europe/
