Original question: "Do you personally (or jointly with a spouse), have any money invested in the stock market right now, either in an individual stock or in a mutual fund?"
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U.S. social media users who made stock investments 2021
According to a January 2021 survey of social media users in the United States, around five in ten users of LinkedIn reported having money invested in the stock market. Reddit users were also more likely to have made stock investments in the past, as 52 percent of the respondents belonging to the Reddit's community reported having money personally or jointly in the stock market. In January 2021, Reddit users belonging to the subreddit r/wallstreetbets came together in a coordinated buying of GameStop shares in order to deliberately increase the losses of hedge funds that had expected the price would decrease.
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YouGov. (January 29, 2021). Share of social media users in the United States who have money invested in the stock market as of January 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1255319/us-social-media-users-stock-investments-2021/
YouGov. "Share of social media users in the United States who have money invested in the stock market as of January 2021." Chart. January 29, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1255319/us-social-media-users-stock-investments-2021/
YouGov. (2021). Share of social media users in the United States who have money invested in the stock market as of January 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1255319/us-social-media-users-stock-investments-2021/
YouGov. "Share of Social Media Users in The United States Who Have Money Invested in The Stock Market as of January 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2021, /statistics/1255319/us-social-media-users-stock-investments-2021/
YouGov, Share of social media users in the United States who have money invested in the stock market as of January 2021 ÌÇÐÄÆƽâ°æ, /statistics/1255319/us-social-media-users-stock-investments-2021/ (last visited July 30, 2026)
Share of social media users in the United States who have money invested in the stock market as of January 2021 [Graph], YouGov, January 29, 2021. [Online]. Available: /statistics/1255319/us-social-media-users-stock-investments-2021/
