As of 2024, roughly ** percent of people with a Cash ISA in the United Kingdom had their current financial product for less than a year. Meanwhile, **Â percent of UK adults who had a savings account in a bank, building society, or NS&I, had held that product for 10 years or longer.
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Financial Conduct Authority. (May 16, 2025). Length of time customers have had their savings products in the United Kingdom (UK) as of 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/
Financial Conduct Authority. "Length of time customers have had their savings products in the United Kingdom (UK) as of 2024, by type." Chart. May 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/
Financial Conduct Authority. (2025). Length of time customers have had their savings products in the United Kingdom (UK) as of 2024, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/
Financial Conduct Authority. "Length of Time Customers Have Had Their Savings Products in The United Kingdom (Uk) as of 2024, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2025, /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/
Financial Conduct Authority, Length of time customers have had their savings products in the United Kingdom (UK) as of 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/ (last visited July 25, 2026)
Length of time customers have had their savings products in the United Kingdom (UK) as of 2024, by type [Graph], Financial Conduct Authority, May 16, 2025. [Online]. Available: /statistics/1254380/customer-loyalty-for-savings-products-provider-uk/
