The original survey question was phrased as follows:
"How would you most prefer to acquire your next vehicle?"
This data set includes responses from 1,303 respondents in Germany, 974 respondents in the U.S., 888 respondents in China, 910 respondents in India, 695 respondents in Japan, and 899 respondents in South Korea.
* Does not include answers from respondents who prefer in-person sales.
Citation formats
Consumer preference for virtual car purchase 2021 by country
According to a survey conducted by between September and October 2021, about ** percent of car intenders in India said they would prefer to buy their next vehicle fully virtual, the highest value among all markets surveyed.
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Deloitte. (January 4, 2022). Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/
Deloitte. "Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country." Chart. January 4, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/
Deloitte. (2022). Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/
Deloitte. "Consumers' Planning to Buy Their next Vehicle Fully or Partially Virtual as of October 2021, by Key Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jan 2022, /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/
Deloitte, Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country ÌÇÐÄÆƽâ°æ, /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/ (last visited July 22, 2026)
Consumers' planning to buy their next vehicle fully or partially virtual as of October 2021, by key country [Graph], Deloitte, January 4, 2022. [Online]. Available: /statistics/1253676/car-shoppers-virtual-purchase-process-preferences/
