This question was phrased by the source as follows: "Als een product binnen de categorie (...) even duur was in de winkel en online, waar zou u het dan het liefst kopen?" (English: If a product within the category (...) was equally expensive in a brick-and-mortar store and online, where would you prefer to buy it?)
The source does not specify the date of the survey or survey method.
Citation formats
Preference for online or offline shopping in the Netherlands 2018, by category
Do consumers in the Netherlands prefer to shop online or offline? Generally speaking, Dutch consumers have a preference for brick-and-mortar stores, but depending on the product category, these physical stores can face stiff competition from online retailers. For example, over ** percent of respondents taking part in this survey stated to preferably buy electronic appliances online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IPG Mediabrands. (October 8, 2018). Customer preference for online or offline shopping in the Netherlands in 2018, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. "Customer preference for online or offline shopping in the Netherlands in 2018, by product category." Chart. October 8, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. (2018). Customer preference for online or offline shopping in the Netherlands in 2018, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands. "Customer Preference for Online or Offline Shopping in The Netherlands in 2018, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2018, /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
IPG Mediabrands, Customer preference for online or offline shopping in the Netherlands in 2018, by product category ÌÇÐÄÆƽâ°æ, /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/ (last visited July 30, 2026)
Customer preference for online or offline shopping in the Netherlands in 2018, by product category [Graph], IPG Mediabrands, October 8, 2018. [Online]. Available: /statistics/1085188/preference-for-online-or-offline-shopping-in-the-netherlands-by-category/
