| Characteristic | Share of respondents |
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| - | - |
| - | - |
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Source
Sources
Release date
May 2021
More information
Region
China
Survey time period
November 2020
Number of respondents
1,030 respondents
Special properties
among young luxury consumers in higher-tier cities and overseas
Method of interview
Questionnaire
Supplementary notes
Original question: what would you do if your favorite video games/ video game characters are in collaboration with luxury brands?
The survey was conducted among 33.4 percent of males respondents and 66.6 percent of female respondents.
22.7 percent of respondents were born in 1995 or later, 28.4 percent of respondents were born between 1990 and 1995, 48.9 percent of respondents were born before 1990.
47.2 percent of respondents had a monthly income below 10,000 yuan, 40.9 percent of respondents had a monthly income between 10,000 and 50,000 yuan. 5.9 percent of respondents earned monthly between 50,000 and 100,000 yuan, and 6 percent of respondents earned more than 100,000 yuan monthly.
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