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Most powerful incentives to retain video streaming service customers in the United States in 2020

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Source

Release date

December 2020

Region

United States

Survey time period

October 2020

Number of respondents

419 respondents

Special properties

respondents who canceled a service during the pandemic

Supplementary notes

Respondents could select up to two responses.

Citation formats

Most likely incentives to keep video streaming service subscribers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2021
For the U.S. Americans there is more than one reason that would make them to quit a video streaming service subscription. In 2020, a survey showed that ad-supported tiers, exclusive hits, and VIP treatment were the most powerful incentives to retain video streaming service subscribers. ** percent of respondents stated being able to switch to a reduced cost or ad-supported version of the service would make a VoD platform more valuable.
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