Data up to December 16, 2020
Funding for pure foodtech players like Rebel, Freshmenu etc. or marketplace platforms like Nykaa, Purple, etc. not included
Others includes handicraft goods, kitchenware, customized products etc.
Citation formats
Share of internet first brand funding in the D2C category 2014 to 2020, by segment
Between 2014 and 2020, fashion and beauty attracted ** percent of investment funds among internet first brands from the D2C category. Around another quarter of the overall funding went into the home improvement segment.
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Praxis Global Alliance. (March 4, 2021). Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. "Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment." Chart. March 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. (2021). Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. "Share of Investment Funding for Direct to Consumer Internet First Brands in India from 2014 to 2020, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2021, /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance, Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment ÌÇÐÄÆƽâ°æ, /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/ (last visited July 28, 2026)
Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment [Graph], Praxis Global Alliance, March 4, 2021. [Online]. Available: /statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
