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What is the approximate share of radio advertising in your total advertising budget?

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Sources

Release date

April 2021

Region

Russia

Survey time period

2021

Number of respondents

70 respondents

Special properties

Advertisers with budgets up to 20bn RUB

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded by the source as follows: "Какую примерно долю занимает радиореклама от общего рекламного бюджета?"

Citation formats

Radio ad budget share in companies in Russia 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2021
One quarter of surveyed Russian advertisers with budgets up to ** billion Russian rubles spent ** percent of their total advertising budget on radio ads, according to a survey from 2021. On the other hand, approximately one fifth of companies allocated less than percent of their ad spend on the radio channel.
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Radio industry in EuropeRadio Industry in the U.S.Online radio in the United StatesMedia usage in the United StatesRai (Radiotelevisione Italiana)
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