| Characteristic | Digitally influenced online buyers | Digitally influenced in-store buyers | Non digitally influenced |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
July 2019
More information
Region
India
Survey time period
2019
Supplementary notes
A purchase is digitally influenced if the internet is used during the purchase process to e.g. research on product features, reviews etc.
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