Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity
Characteristic
Political views
Social and economic class
Personal interests
Personal characteristics
All adults
34%
30%
18%
16%
White
39%
31%
17%
10%
Black
15%
31%
16%
34%
Hispanic
27%
29%
26%
17%
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According to a survey held in the United States in early 2020, 39 percent of white adults felt that their political views were what news organizations misunderstood most about them. By contrast, just 15 percent of Black survey respondents said the same, with the majority feeling that the news media most misunderstood their personal characteristics. White audiences were less likely to feel that the news media misrepresented or misunderstood their personal interests or characteristics than other ethnic groups.
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Pew Research Center. (June 25, 2020). Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/
Pew Research Center. "Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity." Chart. June 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/
Pew Research Center. (2020). Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/
Pew Research Center. "Leading Reasons Why News Organizations Do Not Understand Their Audiences According to News Consumers in The United States as of March 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2020, /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/
Pew Research Center, Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/ (last visited July 26, 2026)
Leading reasons why news organizations do not understand their audiences according to news consumers in the United States as of March 2020, by ethnicity [Graph], Pew Research Center, June 25, 2020. [Online]. Available: /statistics/1220698/news-media-misunderstanding-audiences-us-by-ethnicity/
