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In December 2022, India recorded over *** million foreign tourist arrivals into the country. This was a significant increase from around *** million in the same month of the previous year. Tourism was one of the hardest hit sector by the coronavirus pandemic in 2020.

Incredible India 2.0

People from world over have been traveling to India to experience the country’s rich diversity. India’s famous landmark, the Taj Mahal, located on the outskirts of the historical city of Agra was the most visited monument in 2018. That same year, the government of India launched the Incredible India campaign *** to further promote various destinations and tourism products among foreign tourists. It mainly focused on promoting niche tourism products such as spiritual, medical and wellness tourism on digital and social media.

No more long waits

In 2014 the government launched the electronic tourist authorizations, more commonly known as e-visas resulting in a huge success. E-visas emerged as the top choice for travelers and became a popular choice for foreign nationals choosing to visit India on a short notice. As of June 2019, over *** million tourists have opted for the e-tourist visa.