The original question in the survey was, "How much of a premium are you willing to pay for locally grown fresh food produce?". The survey noted that consumer definitions of "locally grown produce" vary across Canada.
Citation formats
Consumer willingness to pay premiums for locally grown fresh produce in Canada 2020
As of 2020, only *** percent of Canadian consumers are likely to pay a premium of over ** percent for locally grown fresh food produce. This survey shows that almost ** percent of Canadian consumers are willing to pay some premium under ** percent for locally grown food. Of the respondents, approximately ** percent are unwilling to pay a premium.
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Dalhousie University. (October 22, 2020). Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/
Dalhousie University. "Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/
Dalhousie University. (2020). Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/
Dalhousie University. "Willingness of Canadian Consumers to Pay Premium for Locally Grown Fresh Food Produce as of 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/
Dalhousie University, Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020 ÌÇÐÄÆƽâ°æ, /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/ (last visited July 31, 2026)
Willingness of Canadian consumers to pay premium for locally grown fresh food produce as of 2020 [Graph], Dalhousie University, October 22, 2020. [Online]. Available: /statistics/1188589/consumer-willingness-to-pay-premium-for-local-produce-canada/
