As of the second quarter of 2020, 28 percent of photography and health & fitness app installs were subscription-based. However, only five percent of total apps used a subscription model in order to monetize.
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eMarketer. (August 5, 2020). Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. "Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category." Chart. August 5, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. (2020). Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. "Share of Subscription-based Mobile App Installs Worldwide as of 2nd Quarter of 2020, by App Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Aug 2020, /statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer, Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category ÌÇÐÄÆƽâ°æ, /statistics/1178642/subscription-mobile-app-installs-app-category/ (last visited July 24, 2026)
Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category [Graph], eMarketer, August 5, 2020. [Online]. Available: /statistics/1178642/subscription-mobile-app-installs-app-category/
