According to a poll conducted in May 2020, around 26 percent of Generation-Zers in the United States expected to spend more on alcoholic beverages due to the coronavirus pandemic. In contrast, only 9 percent of Baby Boomers expected to spend more on alcohol.
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Morning Consult. (May 1, 2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. "Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation*." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. (2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult. "Expected Change in Consumer Spending on Alcoholic Beverages Due to The Coronavirus in The United States in May 2020, by Generation*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
Morning Consult, Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* ÌÇÐÄÆƽâ°æ, /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/ (last visited July 26, 2026)
Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by generation* [Graph], Morning Consult, May 1, 2020. [Online]. Available: /statistics/1122020/coronavirus-willingness-to-spend-on-alcohol-by-generation-us/
