Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.
The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".
Citation formats
Distribution of Meta's ad audience in Serbia in 2023, by age and gender
The largest share of advertising across Meta platforms, including Facebook, Instagram, and Facebook Messenger, in Serbia targeted residents aged between 25 and 34 in January 2023. Social media users aged 35 to 44 also represented a significant share of the company's advertising audience. The female audience generally outnumbered its male counterpart, except in the age category between 25 and 34 years, where the male share was slightly higher.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender." Chart. February 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, We Are Social, Meltwater. (2023). Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Meta Platforms Inc.'s Advertising Audience in Serbia in January 2023, by Age Group and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2023, /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
DataReportal & We Are Social & Meltwater, Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender ÌÇÐÄÆƽâ°æ, /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/ (last visited August 03, 2026)
Distribution of Meta Platforms Inc.'s advertising audience in Serbia in January 2023, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: /statistics/1156045/serbia-facebook-advertising-audience-by-age-and-gender/
