The following yearly ranges were adopted for each generation in the survey: Generation Z: 1995+; Millennials: 1985 - 1994; Generation X: 1964 - 1984; Baby Boomers: 1946 - 1963; Silent Generation: 1920 - 1945. The respondents belonging to Generation X were divided into two age groups: 1975 - 1984 and 1964 - 1974.
Citation formats
Circumstances of trusting vlogger product reviews in Poland 2018, by generation
In 2018, the authenticity of an online reviewer was equally important to both generations. A total share of ** percent of Millennials and ** percent of Generation Z declared it was a key factor leading to their trusting of the reviewer's opinion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Accenture, & Fashion Biznes. (April 1, 2019). Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, und Fashion Biznes. "Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation." Chart. April 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, Fashion Biznes. (2019). Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture, and Fashion Biznes. "Circumstances of Trusting The Opinions of a Vlogger or Blogger Who Publishes Product Reviews on The Internet in Poland in 2018, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2019, /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
Accenture & Fashion Biznes, Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation ÌÇÐÄÆƽâ°æ, /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/ (last visited August 03, 2026)
Circumstances of trusting the opinions of a vlogger or blogger who publishes product reviews on the Internet in Poland in 2018, by generation [Graph], Accenture, & Fashion Biznes, April 1, 2019. [Online]. Available: /statistics/1134775/poland-circumstances-of-trusting-vlogger-product-reviews-by-generation/
