| Characteristic | Share of respondents |
|---|---|
| Corporate social responsibility (CSR) commitment | 63% |
| E-commerce development | 43% |
| Expanding customer base to younger generations (Millenials and Gen Z) | 41% |
| Origin of products and relocation of production | 41% |
| Digitalization of companies | 33% |
| Customer relationship management (CRM) | 19% |
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Source
Release date
December 2020
Region
France
Survey time period
November 19-29, 2020
Number of respondents
188 respondents
Special properties
Luxury professionals (management, brand managers, marketing directors, agencies specialized in luxury...)
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of the following statements represent the 3 most important challenges for luxury companies according to you?"
The source did not specify the age of the respondents.
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