According to a poll conducted in May 2020 in the United States, around 23 percent of consumers earning more than 100,000 U.S. dollars in income expected to spend more on alcoholic beverages due to the coronavirus pandemic. In contrast, 16 percent of those earning less than 50,000 U.S. dollars in income expected to spend less on alcohol.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Morning Consult. (May 1, 2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by income* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/
Morning Consult. "Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by income*." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/
Morning Consult. (2020). Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by income*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/
Morning Consult. "Expected Change in Consumer Spending on Alcoholic Beverages Due to The Coronavirus in The United States in May 2020, by Income*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/
Morning Consult, Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by income* ÌÇÐÄÆƽâ°æ, /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/ (last visited July 29, 2026)
Expected change in consumer spending on alcoholic beverages due to the coronavirus in the United States in May 2020, by income* [Graph], Morning Consult, May 1, 2020. [Online]. Available: /statistics/1122031/coronavirus-willingness-to-spend-on-alcohol-by-income-us/
