Serena Williams is widely regarded as one of the best tennis players of all time, winning 23 Grand Slam titles across her career. In 2023, the tennis star was the highest paid female athlete worldwide, earning over 45 million U.S. dollars in off- and on-court earnings. The vast majority of these earnings came from lucrative endorsements with brands such as Nike, Gatorade, and Wilson.
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Forbes. (May 16, 2023). Highest-paid female athletes worldwide from 2011 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1120269/highest-paid-female-athletes/
Forbes. "Highest-paid female athletes worldwide from 2011 to 2023 (in million U.S. dollars)." Chart. May 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1120269/highest-paid-female-athletes/
Forbes. (2023). Highest-paid female athletes worldwide from 2011 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1120269/highest-paid-female-athletes/
Forbes. "Highest-paid Female Athletes Worldwide from 2011 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2023, /statistics/1120269/highest-paid-female-athletes/
Forbes, Highest-paid female athletes worldwide from 2011 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1120269/highest-paid-female-athletes/ (last visited July 20, 2026)
Highest-paid female athletes worldwide from 2011 to 2023 (in million U.S. dollars) [Graph], Forbes, May 16, 2023. [Online]. Available: /statistics/1120269/highest-paid-female-athletes/
