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Share of playback of over-the-top (OTT) services in the United States in 3rd quarter of 2020 and 4th quarter of 2020, by service type

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Source

Release date

January 2021

Region

United States

Survey time period

Q3 2020 and Q4 2020

Supplementary notes

Methodology excludes services added inorganically to Reelgood during the time period analyzed.

Citation formats

OTT playback share in the U.S.2020, by service type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2021
Between the third quarters of 2019 and 2020, the share of content playback on free OTT services in the United States increased only by one percent, whilst subscription viewing grew by 15 percent. Whilst free content is always appealing, the majority of playback still happened on subscription services, showing U.S. viewers' commitment to the SVoD model. One reason for this could the COVID-19 outbreak, which saw many consumers turn to TV and movie viewing to keep themselves entertained during lockdown. By contrast, TV Everywhere was less popular, with playback on these services falling by 58 percent year on year.
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