During the first week of lockdown imposed by the coronavirus (COVID-19), Italian users preferred to entertain or inform themselves through written content. Between March 9 and 15, the audience of text pages reported an increase of 73.5 percent, while the audience of video content grew by 56.7 percent over the considered week. Over the following week, the number of video unique users caught up with an increase of 65 percent.
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Prima Online. (April 3, 2020). Percentage growth in online audience during the coronavirus (COVID-19) outbreak in Italy in 2020, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1110567/online-audience-during-coronavirus-by-format-italy/
Prima Online. "Percentage growth in online audience during the coronavirus (COVID-19) outbreak in Italy in 2020, by format." Chart. April 3, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1110567/online-audience-during-coronavirus-by-format-italy/
Prima Online. (2020). Percentage growth in online audience during the coronavirus (COVID-19) outbreak in Italy in 2020, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1110567/online-audience-during-coronavirus-by-format-italy/
Prima Online. "Percentage Growth in Online Audience during The Coronavirus (Covid-19) Outbreak in Italy in 2020, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Apr 2020, /statistics/1110567/online-audience-during-coronavirus-by-format-italy/
Prima Online, Percentage growth in online audience during the coronavirus (COVID-19) outbreak in Italy in 2020, by format ÌÇÐÄÆÆ½â°æ, /statistics/1110567/online-audience-during-coronavirus-by-format-italy/ (last visited July 21, 2026)
Percentage growth in online audience during the coronavirus (COVID-19) outbreak in Italy in 2020, by format [Graph], Prima Online, April 3, 2020. [Online]. Available: /statistics/1110567/online-audience-during-coronavirus-by-format-italy/