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Consequences of the coronavirus (COVID-19) for the magazine advertising market in Sweden in 2020

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Source

Release date

March 2020

Region

Norway

Survey time period

March 2020

Number of respondents

ca. 70 companies

Special properties

Editors in chief of member companies of Sveriges Tidskrifter

Citation formats

Impact of COVID-19 on magazine advertising in Sweden 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2020
Due to the coronavirus (COVID-19) outbreak, nearly half of the companies in the Swedish magazine industry have already either experienced advertising cancellation or reduced advertising bookings. Overall, the ad bookings for magazines published in Sweden decreased by 28 percent.

The first case of COVID-19 in Sweden was confirmed on January 31, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
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