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Share of respondents' information sources for the National Online Shopping Day (Hari Belanja Online Nasional/Harbolnas) in Indonesia in 2019

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Source

Release date

December 2019

Region

Indonesia

Survey time period

December 13 to December 14, 2019

Number of respondents

1,413 respondents

Age group

15-39 years

Method of interview

Online survey

Citation formats

Respondents' information sources for National Online Shopping Day Indonesia 2019

Published by
Yihan Ma,
Apr 23, 2020
According to a survey conducted in Indonesia in 2019, ** percent of the respondents became aware of the National Online Shopping Day (Hari belanja onlines nasional/Harbolnas) through the official social media account of the e-commerce companies. December 12th is known as Harbolnas and is considered to be the largest e-commerce shopping event in Indonesia. This event has been taking place since 2012 and is expected to have an impact on the Indonesian e-commerce penetration in the near future.
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