Figures were calculated by ÌÇÐÄÆƽâ°æ using the data published by the source.
The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."
Figures are rounded.
Citation formats
Barclays ratio of customer acquisition in the UK 2018-2025
Customer acquisition from competitors remains a critical objective in retail banking. Barclays UK experienced persistent customer attrition from 2018 through 2025, with net customer losses in most quarters. However, the bank achieved two notable successes: in the fourth quarter of 2023 with a ratio of **** and in the third quarter of 2024 with a ratio of ****, the latter representing a significant net gain of over * customers. As of the first quarter of 2025, the bank reported a ratio of ****.
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ÌÇÐÄÆƽâ°æ. (July 21, 2025). Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025." Chart. July 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Ratio of Customers Gained by Barclays in The United Kingdom (Uk) from 2nd Quarter 2018 to 1st Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jul 2025, /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/ (last visited August 07, 2026)
Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 1st quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 21, 2025. [Online]. Available: /statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
