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Which of the following products do you buy for a specific gender?

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Source

Release date

January 2020

Region

Italy

Survey time period

January 14-15, 2020

Number of respondents

1,019*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Quali dei seguenti prodotti che acquisti è specificamente indirizzata ad un genere (piuttosto che acquistare una versione neutrale?".
*485 male respondents and 534 female respondents

Citation formats

Most common gender-specific products purchased in Italy 2020, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2020
In a survey of 2020, a large group of respondents declared to buy deodorants considering the gender this product was meant for. Moreover, ** percent of female and ** percent of male interviewees purchased disposable shavers specifically for women or for men instead of choosing gender neutral shavers. In addition, ** percent of women stated to buy gender-specific body lotions, while the share of men preferring the same kind of item was significantly lower (** percent).
In the same survey, respondents were asked about the difference in the prices of such products. A large part of interviewees thought that female hygiene goods were more expensive than male and gender neutral items.
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