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November 2020
Germany
2017 to 2020
14 years and older
German-speaking population; women
Computer-assisted personal interviews (CAPI)
* First evaluated in 2015 .
** Since 2017 no longer evaluated.
*** First evaluated in 2017,
Information on total population:
Base: German-speaking population aged 14 years and older
Information on total sample:
2015: 23,090 respondents, projection to 69.24 million people
2016: 23,102 respondents, projection to 69.56 million people
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
Information on target group "Women":
2015: Projection to 35.43 million people
2016: Projection to 35.54 million people
2017: Projection to 35.74 million people
2018: Projection to 35.75 million people
2019: Projection to 35.76 million people
These figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
Further information on methodology can be found here.
Multiple answers to this question were possible. For that reason the total sum of all percentage values can exceed 100 percent.
The survey question was posed as follows: "Which of the following feminine care brands for tampons/sanitary pads/panty liners have you used during the past 6 months?"
