Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.Â
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
2024: 23,485 respondents, representing 70.48 million people.
2025: 23,075 respondents, representing 71 million people.
Further information on methodology available
This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - Face masks."
Citation formats
Number of women using facial masks in Germany 2025
At the time of the survey in 2025, around **** million women in the German-speaking population aged 14 years and older stated that they have used face masks in the last seven days.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 17, 2025). Number of women using face masks in Germany from 2019 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1479010/number-women-using-face-masks-germany/
IfD Allensbach. "Number of women using face masks in Germany from 2019 to 2025 (in millions)." Chart. June 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1479010/number-women-using-face-masks-germany/
IfD Allensbach. (2025). Number of women using face masks in Germany from 2019 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1479010/number-women-using-face-masks-germany/
IfD Allensbach. "Number of Women Using Face Masks in Germany from 2019 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2025, /statistics/1479010/number-women-using-face-masks-germany/
IfD Allensbach, Number of women using face masks in Germany from 2019 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1479010/number-women-using-face-masks-germany/ (last visited July 20, 2026)
Number of women using face masks in Germany from 2019 to 2025 (in millions) [Graph], IfD Allensbach, June 17, 2025. [Online]. Available: /statistics/1479010/number-women-using-face-masks-germany/
