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November 2020
Germany
2020
14 years and older
German-speaking population
Computer-assisted personal interviews (CAPI)
Information on sample:
Base: German-speaking population aged 14 and older
Information on total sample:
2020: 23,138 respondents, projection to 70.63 million persons
Information on target group "Women":
2020: projection to 35.79 million persons
Information on target group "Men":
2020: projection to 34.85 million persons
The figures presented refer to the following studies:
2020: VuMA 2021
www.vuma.de/vuma-praxis/die-studie/">here.
The question was posed as follows: "Which brand would you personally probably chose when buying a car?"
