Brand and designer social media accounts were frequently used by the majority of millennials as an information source on luxury products in Russia, as survey findings by revealed. As for generation X representatives, online store and brand and designer social media accounts were approached by *** of luxury shoppers in this age category.
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group." Chart. June 30, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Social Media Channels Used for Obtaining Information on Luxury in Russia as of March 2018*, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2018, /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited August 01, 2026)
Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: /statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/