The share of sales considered in this statistic relates to the months of November and December. Figures from previous years are based on earlier source information.
Citation formats
Christmas trade in annual retail sales Germany 2024
Every year the German Christmas trade makes up a portion of sales in various retail industries. In 2024, the total share of Christmas sales in German retail was **** percent. Meanwhile, when broken down by industry, the highest shares were visible among toys, books, as well as consumer electronics.Â
It’s all around
Online shopping obviously extends to buying Christmas gifts as well. Revenue from online Christmas season retail sales in Germany has remained stable in recent years. Germany also imports plenty of Christmas products, especially Christmas tree decorations. Among the leading supplying countries for the latter, China was Germany’s principal import partner, as well as the Netherlands in Europe. The most imported Christmas products were fresh Christmas trees along with christmas tree decorations.Â
Present budget
In Europe, the amount of money spent in retail at Christmas varied by country. On average, in the UK, consumers spent the most on Christmas presents, followed by Germany and France. In Germany, per capita spending on Christmas gifts amounted to around *** euros in 2024.
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HDE. (November 5, 2025). Share of Christmas trade in annual sales in selected retail industries in Germany in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. "Share of Christmas trade in annual sales in selected retail industries in Germany in 2024." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. (2025). Share of Christmas trade in annual sales in selected retail industries in Germany in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. "Share of Christmas Trade in Annual Sales in Selected Retail Industries in Germany in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE, Share of Christmas trade in annual sales in selected retail industries in Germany in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1067444/christmas-trade-share-retail-sales-germany/ (last visited July 27, 2026)
Share of Christmas trade in annual sales in selected retail industries in Germany in 2024 [Graph], HDE, November 5, 2025. [Online]. Available: /statistics/1067444/christmas-trade-share-retail-sales-germany/
