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In December 2025, the Netherlands recorded **** million Instagram users, corresponding to **** percent of the country’s population. This figure represented an increase of more than *** million users compared with the same month of the previous year.

Instagram’s user base in the Netherlands

Instagram ranked as the most used social media platform in the Netherlands, with around **** percent of internet users accessing it in the second quarter of 2025. Women made up **** percent of the platform’s audience. By age group, adults aged 25 to 34 formed the largest segment, accounting for roughly in ten users.

Social media in the Netherlands

In 2025, the Netherlands counted around **** million social network users, representing an increase of more than *** million compared with five years earlier. The number of users is projected to exceed ** million by 2030. Facebook remained the market leader, with million users in November 2025.