* Denotes net score.
** 2,500 British consumers and 2,500 UK business professionals, 24 senior B2B industry leaders and 32 leading consumer marketing experts.
According to the annual brand relevancy survey on consumer and business-to-business brands in the United Kingdom (UK), Amazon emerged as the most relevant brand in the UK with a net score of **. Amazon's closest rivals were other consumer brands, Aldi, the German supermarket chain, and the business-to-business brand Macmillan Cancer Research, which garnered a relevancy index of ** and ** respectively. Among the UK's most relevant brands were also Netflix, PayPal and LEGO.
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Superbrands. (April 13, 2019). Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. "Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index*." Chart. April 13, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. (2019). Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. "Most Relevant Consumer and Business-to-business Brands in The United Kingdom (Uk) as of 2019, as Superbrands Relevancy Index*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Apr 2019, /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands, Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* ÌÇÐÄÆƽâ°æ, /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/ (last visited August 02, 2026)
Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* [Graph], Superbrands, April 13, 2019. [Online]. Available: /statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
