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Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel

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Sources

Release date

July 2019

Region

United States

Survey time period

52 weeks ending December 29, 2018

Citation formats

Alcohol penetration in U.S. households in 2018, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2019
Supermarkets fulfill the alcohol needs of American consumers more than any other outlet. In 2018, the household penetration rate of alcohol products at supermarkets was **** percent, double that of supercenters.
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Topics

Alcoholic beverages industry worldwideGlobal beer industryAnheuser-Busch InBev (AB InBev)DiageoBrown-Forman
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