* The original survey question was worded as follows: "Which factors have utmost importance in choosing the luxury brand for apparel/footwear/accessories/jewelry/watches?"
** Customers with >60% of luxury shopping done abroad.
*** Customers with >40% of luxury shopping done locally.
Citation formats
Factors influencing luxury purchases in Russia 2018, by shopper location
Product quality, durability, and appropriate brand style were the top three motivating features for both local and abroad luxury shoppers, as per survey results of the . In-store services were significantly more important for local customers, while the country of production and the brand’s origin were more influencing for abroad buyers.
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, und Double Data, und Farfetch. "Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer ." Chart. June 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, and Double Data, and Farfetch. "Key Influencing Drivers for Purchasing Luxury Products in Russia in 2018*, by Location of Customer ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2018, /statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company & Double Data & Farfetch, Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer ÌÇÐÄÆƽâ°æ, /statistics/1032186/factors-influencing-luxury-purchases-russia/ (last visited July 30, 2026)
Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: /statistics/1032186/factors-influencing-luxury-purchases-russia/
