* Sample for the year 2024. The research was done on the basis of monitoring materials from the press, radio, television and Internet portals where media names were mentioned: - press titles, - Internet portals, - radio stations, television stations or the titles of their programs.
The analysis covers all messages that quote or refer to reports that originally appeared in other media. The IMM prepares a report on the basis of all those messages in which the media refer to the reports of other media.
Citation formats
Most influential internet websites in Poland 2020-2024
Poland's internet landscape has seen significant shifts in recent years, with WP.pl emerging as the most influential website in 2023. The site garnered approximately * cross-media references, outpacing competitors Onet.pl and Interia.pl. This ranking reflects the growing importance of online platforms as primary news sources for Polish citizens, a trend that has been accelerating over the past decade.
Rise of digital news consumption
The dominance of websites like WP.pl aligns with broader trends in Polish media consumption. Between 2013 and 2022, the proportion of Poles reading news online more than doubled, reaching ** percent. However, this figure represents a slight decline of *** percentage points from the previous year, suggesting a potential plateau in digital news readership. Despite this minor setback, the internet remains a crucial information source, particularly among those with higher education backgrounds.
Competitive landscape of news apps
As Poles increasingly turn to digital platforms for information, mobile news apps have become a key battleground for user attention. In 2024, weather-focused apps dominated the free news app category, with Weather24: Forecast & Radar leading the pack at ** downloads across iOS and Android platforms. However, when it comes to revenue generation, traditional news outlets still hold sway. The WYBORCZA: fact, news app topped the charts in 2024, generating ** U.S. dollars in revenue. This suggests that while weather apps may attract more downloads, established news brands have found more success in monetizing their digital offerings.Â
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Instytut Monitorowania Mediów. (February 5, 2025). Most influential internet websites in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1031980/poland-most-influential-internet-sites/
Instytut Monitorowania Mediów. "Most influential internet websites in Poland from 2020 to 2024, by number of cross-media references (in 1,000s)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1031980/poland-most-influential-internet-sites/
Instytut Monitorowania Mediów. (2025). Most influential internet websites in Poland from 2020 to 2024, by number of cross-media references (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1031980/poland-most-influential-internet-sites/
Instytut Monitorowania Mediów. "Most Influential Internet Websites in Poland from 2020 to 2024, by Number of Cross-media References (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1031980/poland-most-influential-internet-sites/
Instytut Monitorowania Mediów, Most influential internet websites in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1031980/poland-most-influential-internet-sites/ (last visited July 20, 2026)
Most influential internet websites in Poland from 2020 to 2024, by number of cross-media references (in 1,000s) [Graph], Instytut Monitorowania Mediów, February 5, 2025. [Online]. Available: /statistics/1031980/poland-most-influential-internet-sites/
