| Characteristic | BPI points* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
October 2019
More information
Region
South Korea
Survey time period
July 23 to July 30, 2019
Number of respondents
1,000 respondents
Age group
19-34 years old
Method of interview
Online panel
Supplementary notes
*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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