Five Below operate on a fiscal calendar consisting of a 52- or 53-week period ending on the Saturday closest to January 31 of the following year. For example, fiscal year 2025 refers to the period ending January 31, 2026.
Figures prior to 2023 were retrieved from earlier publications of the source.
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Five Below: advertising costs in the U.S. 2016-2025
In 2025, Five Below's advertising costs amounted to approximately 76.2 million U.S. dollars, up from 64.3 million U.S. dollars in the previous year. Five Below is a specialty value retailer offering a broad range of merchandise mostly priced at five U.S. dollars or below, with some items up to 25 U.S. dollars.
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Five Below. (April 30, 2026). Advertising costs of Five Below in the United States from 2016 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1016553/advertising-costs-of-five-below-us/
Five Below. "Advertising costs of Five Below in the United States from 2016 to 2025 (in million U.S. dollars)." Chart. April 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1016553/advertising-costs-of-five-below-us/
Five Below. (2026). Advertising costs of Five Below in the United States from 2016 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1016553/advertising-costs-of-five-below-us/
Five Below. "Advertising Costs of Five Below in The United States from 2016 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2026, /statistics/1016553/advertising-costs-of-five-below-us/
Five Below, Advertising costs of Five Below in the United States from 2016 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1016553/advertising-costs-of-five-below-us/ (last visited July 25, 2026)
Advertising costs of Five Below in the United States from 2016 to 2025 (in million U.S. dollars) [Graph], Five Below, April 30, 2026. [Online]. Available: /statistics/1016553/advertising-costs-of-five-below-us/
