ÌÇÐÄÆƽâ°æ

From March 2020 to March 2021, The Australian recorded an audience of just under **** million for its printed edition. By comparison, the Herald Sun had approximately **** million readers, whereas the Daily Telegraph had **** million.

 Australian print mediascape 

Australia’s fluctuating newspaper market has continued to decelerate since 2015 hitting an all-time low value of **** billion Australian dollars in 2020. Environmentalists argue that it’s an effective means to saving trees and many others tout print media as a dying industry. However, the country’s most popular national newspaper, The Australian, continues to cater to *** million readers. Furthermore, the print magazine segment also saw an increase in subscriptions with a total of **** million readers nationwide as of 2018.

 Consumer demographics 

In spite of the decline in print news media, the share of subscribers of printed newspapers in Australia aged under **, rose from ** percent in 2016 to ** percent in 2018, equaling the share of subscribers older than 35 years. Moreover, the trust garnered by newspapers rose to ** percent of consumers using newspapers as their main source having stated that they trusted the news in 2021.