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Do you pay attention to trends/franchises when choosing toys? This means well-known brands, such as Frozen, Star Wars, Bob the Builder or Spider-Man.

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Source

Number of respondents

1,036 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household

Supplementary notes

Multiple answers were possible.

Citation formats

Consideration of trends/franchises when choosing toys in the U.S. 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2019
This statistic shows the results of a survey conducted in the United States in 2018 on the consideration of trends/franchises when choosing toys. Some ** percent of respondents stated that they always pay attention to trends/franchises when choosing toys.
The Survey Data Table for the ÌÇÐÄÆƽâ°æ survey Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018 contains the complete tables for the survey including various column headings.
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About the industry

10

About the region

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Selected statistics

10

Other regions

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Topics

Toy industry in the U.S.Video game industrySporting goods industry in the U.S.Sporting goods in CanadaVideo gaming audiences in the United States
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