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Topics of the survey

• General
• Brands and trends
• Channels and retailer
• Expenses
• Demographics

• Method: Online Survey
• Survey name: �����ƽ��-Survey Toys and Games 2018: Part 1 - Brands, Trends, Retailer, Channels and Expenses
• Region: USA
• Number of respondents: 1,036
• Age of respondents: 18 to 64 years
• Type of respondents: American online population; parents who have children below 14 years in their household
• Survey time period: 24th to 30th of April 2018

• Gender
• Age
• Number of children (below the age of 14)
• Gender of children
• Age of children
• Income
• Marital Status

General

• How many children and adolescents under 14 years of age live permanently in your household?
• What toys are available for your children to play with in your household?
• What does your 0 to 2-year-old child currently play with at home?
• What does your 3 to 4-year-old child currently play with at home?
• What does your 5 to 6-year-old child currently play with at home?
• What does your 7 to 8-year-old child currently play with at home?
• What does your 9 to 11-year-old child currently play with at home?
• What does your 12 to 14-year-old child currently play with at home?

Brands and Trends

• For which of these manufacturers/brands of dolls and stuffed animals are you at least familiar with the name?
• From which of these manufacturers/brands of dolls and stuffed animals does your child or your children own toys?
• For which of these manufacturers/brands of toy figures and worlds are you at least familiar with the name?
• From which of these manufacturers/brands of toy figures and worlds does your child or your children own toys?
• For which of these manufacturers/brands of models, building and construction toys are you at least familiar with the name?
• From which of these manufacturers/brands of models, building and construction toys does your child or your children own toys?
• Do you pay attention to trends/franchises when choosing toys? This means well-known brands, such as Frozen, Star Wars, Bob the Builder or Spider-Man.
• Which products from franchise brands does your child own? This means well-known brands, such as from Frozen, Star Wars, Bob the Builder or Spider-Man?
• When it comes to trending/franchise toys: How much more are you prepared to spend than for a toy without well-known figures or brands? This means well-known brands, such as from Frozen, Star Wars, Bob the Builder or Spider-Man.

Channels and Retailer

• Where do you normally buy toys?
• At which of these (online) toy stores do you buy toys at least occasionally?
• Are you more likely to buy toys online or in store?
• Which reasons do you think support buying toys in a store?
• What reasons do you think support buying a toy online?
• How often do you buy toys second hand?
• Which of these categories of toys would you buy second hand?
• How many of the last 10 toys your child / your children received were bought second hand?
• Where have you bought second-hand toys?
• Which of these online second-hand stores do you know?
• At which of these second-hand stores have you purchased toys online?
• What reasons support the purchase of second-hand toys?
• Imagine you could rent toys on the Internet. What characteristics would be particularly important to you in this respect?
• How much would you pay for rented toys? This is about a monthly fee with which you can rent up to 5 toys. / $ per month
• What do you do with toys which your child / your children no longer play with?
• Where do you sell used toys?

Expenses

• On average, how much money do you spend on the following occasions per child? / Birthday
• On average, how much money do you spend on the following occasions per child? / Christmas
• On average, how much money do you spend on the following occasions per child? / Easter
• On average, how much money do you spend on the following occasions per child? / Unusual, other events
• How much money do others (grandparents, relatives) spend in total on each of the following occasions? / Birthday
• How much money do others (grandparents, relatives) spend in total on each of the following occasions? / Christmas
• How much money do others (grandparents, relatives) spend in total on each of the following occasions? / Easter
• How much money do others (grandparents, relatives) spend in total on each of the following occasions? / Unusual, other events

Demographics

• Gender
• Age
• How many people permanently live in your household, including yourself? Please also consider all children living in your household.
• Number of children (below the age of 14)
• Gender of children
• Age of children
• What is your primary language?
• Which race/ethnicity best describes you?
• Are you of Hispanic, Latino or Spanish origin?
• What is the highest level of education you have completed?
• What is your family status?
• Which of these categories best describes your current occupation?
• How large is the place you live in?
• What kind of community do you live in?
• Where do you currently live?
• How much total combined money do all members of your household earn annually? This includes money from jobs net income from business, farm, or rent pensions dividends interest social security payments and any other money income received by members of your household?